MALIBU FARM
Fresh, organic, local.
When Helene Henderson brought her beloved restaurant to Pier 17 in New York, I lead all branding efforts including brand collateral, digital assets, and photography direction.
New York, meet California.
In order to make Malibu Farm a premier destination at Pier 17, we had to figure out how to assimilate the airy, rustic, California vibes to the grit of New York City.
To do this, we took graphite rubs of all the flora found around Pier 17 and Seaport District in New York and pulled them into the branding.
