Cadillac Virtual Showroom
During the summer of 2016, I helped Cadillac trade in their inventory for virtual reality. I developed storyboards, concept art, dialogue menu systems, and a high-touch, 3D environment.
Parallels by Design
To prove Cadillac was an arbiter of style, we helped launched its XT5 Crossover alongside NY fashion house Public School. Our approach was Parallels by Design, an exploration of similarities between automotive and fashion design.
XT5: Seasons Best
Plans change for three friends when a storm hits the city. Thankfully, the XT5 is highly-equipped.
“Change of Plans” was a national TV ad that marked the retail debut for the 2017 crossover.