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Cadillac:The Collection

Client

Cadillac

Business

Publicis North America

Tags:

The following is selected work from my time on Cadillac.

I worked on Cadillac for nearly 2 years, was promoted and was able to produce quite a bit of work.

Cadillac Virtual Showroom

 

During the summer of 2016, I helped Cadillac trade in their inventory for virtual reality. I helped develop storyboards, concept art, dialogue menu systems, and a high-touch, 3D environment.

Parallels by Design

 

To prove Cadillac was an arbiter of style, we helped launched its XT5 Crossover alongside NY fashion house Public School. Our approach was Parallels by Design, an exploration of similarities between automotive and fashion design.

XT5: Seasons Best

 

Plans change for three friends when a storm hits the city. Thankfully, the XT5 is highly-equipped.
“Change of Plans” marked the retail debut for the 2017 crossover.