Ad Campaign

PutHIV to Bed

scroll

Client

Edge Themes

Tags:

Work

Undetectable HIV isn't scary, but most of us are still naive about it. Let's create an adult bedtime story to put the stigma to rest.

As the Art Director on this project, I created the visual world for our fantasy characters to live in to help educate young people, specifically gay men from ages 18-25, about HIV. The story book tropes provided the perfect landscape to explore all the nuances of what being being a gay person means in American culture today, while being a hilarious educational tool for young people to connect with over their shared experiences.

Bears, Otters and
Twinks, Oh My!

Welcome to the B.O.T.O.M. Universe, where the only thing scary are those who don’t get tested. In this magical land, all of our tribes are understanding, open, and positively lovely. Open our book, check the web, or even go on your favorite apps to learn more about what being HIV Undetectable means and how it can make your sex life infinitely more magical.