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R17: Summer Shoot

Client

Howard Hughes Corporation

Sr Art Director

Gina Wall

Photographer

Robert Bredvad

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R17 is a seasonal rooftop bar and restaurant located on The Rooftop at Pier 17.

After successfully establishing the tone for winter, I was tasked to shoot the Summer menu to establish R17's transition to an outdoor dining space. The most important factor for this shoot was capturing the atmosphere of al fresco dining with only the food because the space wasn't ready to be shot in.

Summer Scenes

 

After having reviewed the menu with the chef, I established the restaurant would do best taking on a Mediterranean feel for the summer. Bright colors, lots of hard light and shadow play were key with this new visual style.