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R17: Summer


Howard Hughes Corporation


Robert Bredvad


R17 is a seasonal rooftop bar and restaurant located on The Rooftop at Pier 17.

After successfully establishing the tone for winter, I was tasked to establish what the tone would be throughout the summer. As the space is located on a sunny rooftop and considering what would best draw in our audience, I started looking for inspiration in modern architecture, light & shadows, and summery Mediterranean meals. This imagery has been used across the R17 social and digital channels, Seaport & Pier 17 social and digital channels.

Mood Board


To the right is the inspiration for the shoot. As we only had time to shoot menu, it was important to create an environment that felt like a modern seaside escape.