You don't need to leave the city to Summer by the Sea. Seaport Summer: the forecast is fun.
Seaport District NYC transitions all of its branding seasonally to better drive foot traffic to the waterfront in New York's Financial District. Each week all summer long, my team and I created bespoke digital collateral including custom animated Instagram stories, emails, landing pages, banner campaigns, and event announcements for all of the activities happening 'down at the Seaport.' Below are some examples of the Seaport Summer digital campaign.