Kommigraphics always works
closely with you at every step of a
well structured procedure of brand
design, so that your views are.

TheFulton DNU

Client

Howard Hughes Corporation, Seaport District

Photographer

Robert Bredvad

The Fulton is the newest restaurant from Michelin starred Chef Jean-Georges Vongerichten where you can escape the bustle of the city and rediscover the romance of the sea.

Three months before The Fulton was set to open, I was tasked to create a visual world for the restaurant to inhabit with nothing more than a menu designed by Mucca. I used those months to not only create the visual world physically & digitally, but I established the launch campaign, the digital launch strategy and preliminary social content management. Welcome to the world of The Fulton.

A Visual Identity Crafted From Two Blurry Menus

making it work

From just these designs, I was able to pull together a cohesive visual style, design a website, craft a launch strategy & collateral, and put together a social style guide. Even with little information, it is possible to gain a lot of insight. Below you will find a moodboard for the main shoot and the collateral that was create to support the launch.