A seasonal restaurant concept by the Howard Hughes Corporation.

R17 is a seasonal rooftop restaurant concept by the Howard Hughes Corporation for the rooftop at Pier 17. The restaurant would stay open for 4 peak months of winter, close and then reopen for 4 peak months of summer with a completely new menu and exterior dining areas.

I art directed all visual assets for the restaurant and oversaw the transition between seasons with all visual content.

Winter Branding, 2018